USMA Style Guide

The United States Military Academy is known and recognized throughout the world as an academic institution for military excellence and leadership development. Therefore, it is critical that the visual elements which represent West Point and its image do so consistently and with brand integrity.

In so doing, we avoid the proliferation of independent, decentralized identities or symbols that may confuse or harm our brand in the perception of our combined audience: cadets, prospective applicants, parents, graduates, military and governmental leadership, and all other stakeholders. The USMA Style Guide manual provides direction for the use of the Academy’s marks and the standard for how they should be displayed.

For more information, please contact the USMA Marketing office at (845) 938-USMA or