Jeffrey D. Peterson serves as the Senior Advisor for Character to the Superintendent of the US Military Academy. He served on active duty for 28 years in a variety of leadership and staff positions in the United States, Korea, Cuba, and the Middle East to include a combat battalion command during “the surge” in Iraq. After command, he served as the director of West Point’s economics program from 2008 – 2014. In 2012, then COL Peterson was the Director, Center for the Army Profession and Ethic (CAPE) where he led the effort to publish the Army’s first doctrinal manual on the Army Profession and Ethic. As the Chair for the Study of Officership at WestPoint since 2015, he stewarded the West Point Superintendent’s capstone course on Officership, designs character and leader development programs, and advises senior academy leaders on the state of West Point’s Honor System. As the Director of the CIAG, he leads the effort to better integrate character development across the West Point Leader Development System (WPLDS) to ensure our graduates lead honorably, live honorably, and demonstrate excellence.